Opinion: Just Get Over It

Alexis Joseph

Griffin Contributor

I would just like to start off by saying that the following content discusses controversial events and everyone is entitled to his/her own opinion. However, opinions are like armpits – everyone has them and most of the time they stink.

Over the long labor day weekend, most people were partying, not even knowing why the holiday exists but taking advantage of the time to get drunk.

The geniuses who run Nike Inc. (NKE), however, were preparing to make an upset, mostly in our nation, but also didn’t miss the opportunity to do so on the global scale. The multi-billion dollar sportswear company released a new advertisement campaign prominently featuring Colin Kaepernick, the former quarterback of the San Francisco 49ers who is currently a free agent. Kaepernick is known for kneeling during the national anthem in 2016 to protest the oppression that many African-Americans and other minority groups face daily.

Kaepernick’s face has been printed on billboards with the phrase, “Believe in something. Even if it means sacrificing everything.”  

Billboards are put out to reach as many people as possible and, in my opinion, that’s honestly one of the most inspiring things that could be put out there for people to interpret. Of course, many just associate this phrase with him and the protest he started but there is clearly more than that.

You have to read between the lines and realize that it means so much more, Nike Inc. is a brand for all but when ignorance clouds the mind it can be hard to see such things.

In the Nike Inc. video released with the new campaign we have other influential athletes such as Lebron James, Serena Williams, and Shaquem Griffin. Nike Inc. also shows clips of a struggling skateboarder, a wrestler with a disability, a basketball player in a wheelchair, and a girl in a hijab boxing. Clearly this shows how malicious Nike Inc. Peoples’ upset is completely justified, right?

That was sarcasm. This whole thing just goes to show the level of intelligence in this country.

When talking about controversial topics, there’s no such thing as a unified front; you have to “pick a side.” We all know that Nike Inc. isn’t a cheap brand, and rightfully so; they have quality items and are on top of the fashion world.

We also have those who are upset with the brand and want to have a useless protest which once again shows the level of intelligence the country has when determining its priorities. People are burning or destroying Nike Inc. apparel or footwear that they’ve bought and I don’t know about you, but that’s literally throwing away money.

Americans, am I right?

Nike Inc.is a brand that has been around a lot longer than most of us, so they knew what they were doing with this campaign and they aren’t phased by the “haters.” I, for one, will continue to spend all my money on Nike Inc. so for those who aren’t going to purchase their apparel, it’s all good.


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