Social media being used effectively

By Marshall Haim

Assistant Sports Editor

When logging onto Twitter and Instagram, the Canisius athletic twitter accounts do a very solid job covering everything revolving around their respective teams. Recently, two accounts have really caught my eye and have impressed me as of late.

        The women’s volleyball Twitter and Instagram accounts, along with the men’s hockey Twitter account, have done an extremely solid job. Each account has done a solid job publishing in-game and post-game analysis, along with publishing previews and game recaps. They also add interesting, bringing, behind-the-scenes looks at what happens with the teams.

        Women’s volleyball’s social media, since Coach Lenika Vazquez took over the team last year, has increasingly posted videos and photos of team building exercises including a trip to the Buffalo Zoo and having a practice where the players were donning shirts of their favorite sports teams. Seeing all of the players join in and be apart of the ideas is very promising to see.

For the hockey team, their trip to Alaska last week had many impressive moments including breathtaking photos of the sunrise from head coach Dave Smith’s account. The team’s Instagram account also shared a photo of one of the players with a reindeer at the Santa Claus House in North Pole, Alaska (located about 30 minutes from Fairbanks).

        Not only have the volleyball and hockey team’s social media been used effectively, the GoGriffs YouTube account has taken charge, too. Following last year’s “Taking Flight” series that gave an insider’s look on the hockey, Women’s Basketball and baseball programs, the social media team has brought back the series for another year. This year, “Taking Flight” has so far focused on the Women’s Rowing program.

Last year, the social media team took an inside look at the rowing program’s “Griff Cave” and how this helped the team practice during the winter months. Since winter here in Buffalo can be extremely harsh, the rowing program takes advantage of the “Griff Cave” a used advanced technology to help the rowers practice and simulate rowing movements while not being in the water.

This past Wednesday, the GoGriffs YouTube account released the first portion of “Taking Flight” that featured how tedious the sport of rowing actually is. As a student, seeing these types of videos on the YouTube account is extremely cool to see and you begin to really appreciate the amount of work and effort is put into each sport.

Teams that are even not currently playing, including the men’s basketball program, have been contributing new aspects to social media already. The team has debuted a brand new look for their social media over the past couple weeks. The font is extremely modern and has a very sleek look. The slogan of “Defend Main Street” is a very cool touch and the program has always done a great job with their stat pages that they share continually on Twitter.

With following majority (if not all of) of the Twitter and Instagram accounts of the sports teams here at Canisius, I look forward to what the future holds with social media here at Canisius.

 

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